UNLV Study: Blackjack Popularity Down


Jun 2017

Dustin Jermalowicz | POSTED IN Blackjack | 3 COMMENTS

This week a study from UNLV’s Center for Gaming Research revealed that blackjack has been declining in popularity since 1987, dropping roughly 25% during that time period.

The study revealed that the popularity of the popular table game has been lowered by the rise of online betting and interactive slot machines. The game is thought to have peaked in 1987, when it held almost 76% of all gaming revenues. Today it holds 51% of game revenues.

A lot of the drop can also be attributed to the growth in popularity of baccarat, especially among lucrative Asian players that come to Las Vegas from overseas. The future of the game appears to be the inclusion of multiple variations of the game, and while standard versions will still be around, they may be less prevalent than they are today.

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3 Responses to UNLV Study: Blackjack Popularity Down

  1. mike says:

    Less popular due to house edge increasing. Real blackjack is double deck, 3:2 on a natural, dealer stands on 17, doubles and splits unlimited. Try to find that now. Casinos killed the game, and the rubes keep playing.

    • Ken Tucker says:

      You’re right that the rules aren’t what they used to be but surely if the “rubes” kept playing then the revenues would not be down would they? There are far more players that don’t even know the rules as opposed to someone who knows the difference in EV between a dealer hitting or standing on a soft 17. Its far more likely that the rise in popularity of slot machines has eaten into the market share of casual players who preferred card games in the past.

  2. Diana Gilroy says:

    The fact that many US banks will not allow you to deposit into certain foreign casino sights may be a factor too.

    Plus the paybacks are less. 20 years ago your deposit went farther and your place were not as high.

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